• Brand Positioning and Marketing for Professional Service Firms:

  Brand messages such as "We have deep industry expertise" and "We are committed to our clients" don't cut it anymore in the professional services arena. In our 90 minute, 3 hours, and full-day versions of our seminar, we help professional service firms find a unique brand position to go from one of many to the only one that truly stands out.

• How to Drive Profits with the P.A.C.E. Digital Marketing Framework:

  The world of Internet marketing is fast-paced, dynamic, and confusing. P.A.C.E. is a digital marketing framework focused on delivering measurable results. This approach makes it easy for marketing teams to cut through the hype and implement programs that deliver ROI. In our 90-mintute introduction to the P.A.C.E. (Promote-Analyze-Convert-Engage), we show organizations how they can utilize digital marketing to drive their profits and revenue. A full-day version of the workshop is also available.

• SEO and Analytics:

  Learn the basics of Search Engine Optimization (SEO) and Google Analytics – both essential tools in today’s digital age when it comes to building and measuring web traffic.

• Creating a ROI-Driven Marketing Budget:

  As budgets tighten and competition increases, companies are feeling the pressure to come up with measurable results for every marketing dollar spent. The ability to Our workshop provides a practical framework that helps marketers develop an overall marketing strategy based on accurate ROI figures.

Recent Engagements

We have recently done speaking engagements and custom training for:

• Magazines Canada
• B.C. Magazines
• Alberta Magazine Publishers Association
• Sierra Wireless
• Institute of Chartered Accountants of BC
• BCIT
• FortisBC
• ICBC
• Young Women in Business
• Factors Group
• Singer Valve
• Centra Windows

Questions?

If you have more questions about P.A.C.E., talk to us. We’re happy to tell you more.