Branding
Digital Marketing
IT Services
Web & App DevP.A.C.E Framework
Promote Analyze Convert Engage
The world of Internet marketing is fast-paced, dynamic, and confusing. P.A.C.E. is a digital marketing framework from Smartt that delivers measurable results.
- P.A.C.E. makes it easy for marketing teams to cut through the hype and implement programs that deliver ROI.
- P.A.C.E. focuses on success metrics.
- P.A.C.E. allows you to use any combination of tactics to drive each of the key revenue metrics and still achieve specific and measurable results.
There isn’t an easier, more reliable way to build a successful online marketing program
Promote
Generate more traffic, leads and sales
Analyze
Track and measure each marketing activity to maximize ROI
Convert
Increase customer transactions and transaction size
Engage
Increase the lifetime value of each customer
Why
PACE?
It’s flexible: P.A.C.E. allows companies to adapt their marketing tactics to trends and new tools. Promote, Analyze, Convert, and Engage your way to marketing success by doing what makes sense for your budget, skills, and goals.
It’s easy to understand: P.A.C.E. is easy to learn because it’s based on improving three key metrics. An increase in any or all of these factors increases revenue.
- Grow the number of visitors (website traffic)
- Get them to take action more often (conversion goals)
- Keep them on the site longer or coming back (content engagement)
It’s based on data: P.A.C.E. has an edge compared to traditional marketing. It maximizes an essential component that’s always been hard for businesses to obtain: timely customer data analysis. Data analysis provides actionable insights that allow Marketing teams to adjust strategy and tactics.
P.A.C.E. makes it clear which kinds of tactics to use and why. When you create a marketing plan where every marketing activity contributes to Promote, Analyze, Convert, or Engage, it’s easy to obtain metrics and actionable insights. You’ll have a plan that delivers measurable results.
Summary of P.A.C.E. Tactics
Promote
More Traffic
SEM
Paid Search
SEO
Onsite Optimization
Link Building
Brand
Brand Storytelling
Social
Blogging
Content Promotion
Monitoring
Social Bookmarking
Social Networking
PR
Bloggers Outreach
Press Releases
Offline
Direct Mail
Analyze
More Data
Traffic
Analytics
Keyword Search
Usability
Heat-mapping
Focus Groups
User
Surveys
Demographics Testing
Interviews
Convert
More $$
Conversion
A/B Testing
Landing Pages
Content
Articles
Case Studies
eBooks
Photos
Testimonials
Podcasts
Infographics
Videos
Webinars
White Papers
Engage
More Repeat Customers
Remarketing
Display Ads Program
Social
Community Management
Social Support
Newsletter
Autoresponder Marketing
Who Benefits from P.A.C.E.?
Marketing executives and decision-makers
P.A.C.E. creates data-driven marketing roadmaps with clear metrics.
Marketing teams
P.A.C.E. provides a methodology, a common language, and a blueprint of the key activities needed to deliver measurable marketing results.
Want to Start Using P.A.C.E?
Questions?
If you have more questions about P.A.C.E., talk to us. We’re happy to tell you more.
