The primary areas in digital marketing are split testing, content marketing, social media marketing, remarketing, email marketing, and web analytics. To ensure that you’re covering all these topics and engaging your audience with your content, you should use a content calendar. By creating a content calendar, you can assure that you’re producing content regarding each topic frequently. This enables you to create various kinds content to serve different marketers or businesses’ needs. For example, one marketer may be interested in reading about email marketing while another may be eager to learn about remarketing ads. This will help you reach different audiences, broaden your visibility as readers are more likely to share content that they find useful, and convert more sales through the demonstration of expert knowledge.

While it’s vital to publish content on different topics, it’s also imperative to not writing similar topics over and over again. You can avoid making this blunder by creating a content calendar and laying out all the topics you’ll create in the next week or month. This will allow you to visually see all the topics you’ll create and determine if there are duplicates. By using a content calendar, you can for instance avoid creating two how-to web analytics articles and 3 social media marketing articles in the same week. This will help you make sure your content is always unique, fresh, and captivating to your audience.

While developing quality content requires superb writing skills, it also requires diligent editing skills. By using a content calendar, you can produce your content ahead of time so that you’ll have enough time to edit it. At Smartt, we create most of our articles a week ahead of schedule so that we’ll have sufficient amount of time to edit and make changes where necessary. This is particularly useful if your topics are challenging and you may have to completely rewrite them. 

By creating a content calendar and ensuring your contents are relevant and produced ahead of time, you can have more time for other marketing activities. Instead of spending a tremendous amount of time daily to come up with topics and transform them into published work, you can use that time to promote your content and engage with your social media patrons. You can use that time to interact with your current Twitter followers so that when you promote your content, it’ll become more visible and eye-catching to them. Moreover, you can that time to monitor certain keywords regarding web analytics or AdWords on Twitter so that when conversations arise on these topics, you can seamlessly promote your content to them.