Google recently rolled out new features for product listing ads. Now the company has launched an updated display for you to highlight your products with PLAs on smartphones too. With this new update, users can find your products without having to leave the search results page and also see larger images while on mobile phones.

Google claims consumers are increasingly using their mobile devices as shopping assistance so PLA on mobile should drive more traffic to retailers. Their latest update gives business an opportunity to appear on the mobile PLA.

If you haven’t done so yet, update your Adwords account for enhanced campaign and make appropriate bid adjustment in your Adwords account to take advantage of Google PLA.

Here are the steps:

1. Login to Adwords.
2. Click on “Get started” in the banner message about the upgrade, when you are viewing your campaign.
   
   
3. Click on the “Start now” depending on the prompt you selected to begin the upgrade.
   
   
4. Select your mobile bid adjustment to “Decrease by” your percentage, complete upgrade and you are done.
   

Now your Google PLA ads will be automatically eligible to be displayed in Google search results on smart phones.