YouTube is the second largest search engine in the world. A well-organized YouTube channel can support your inbound traffic program and SEO activities. Many small businesses are creating video content but not optimizing them properly. Here are some tips on how you can optimize your YouTube videos for better search rankings:

If you are using videos to market to potential customers, video optimization is a great way to expose your brand to users who may otherwise not have been familiar with your brand, product, or services. By following the above tips, you will ensure popularity and higher rankings for your YouTube Videos and increase your web traffic.

1. Optimize all possible fields when adding videos.

   • Video Title & Description. Optimize your video title and description to rank for the keywords that you are targeting. Be sure to target keywords within the first 70 characters of the title and 160 characters of the description in order to show up in search results entirely.
   • Tags. For better SEO, add at least 5-7 target keywords to your video tags. These keywords may  generate additional video views and improve traffic to your website. Try to use relevant and unique keywords. Add tags for your videos in order of importance, and always include your most important keywords first.

2. Uploading a video transcript.

   Help Google  understand what’s in your video by using captions to improve SEO rankings. Transcribe your own video files or hire a transcription to create captions. It is powerful way to enable disabled people and people for other countries to understand the video content.

3. Get more views.

   Embed every video on your main business website and promote them on social networks to boost your video views. The higher views may cause the videos to rank higher or be featured on YouTube and attract even more viewers as a result.

4. Ratings and comments.

   Ask your audience at the end of your video for input, questions and general comments. Social engagement  may help your video soar through the rankings.

5. Create Video Playlists.

   Develop a playlist if you have a group of videos to increase viewership by keeping visitors in one location. Playlists get indexed separately from individual videos so they give you the opportunity to appear in YouTube search results multiple times.

6. Use Shorter videos.

   The average amount of time a user spends on a YouTube video is around 2 minutes. So keep your video at five minutes or less. If you have video content with long duration, break it up into smaller pieces. Keep in mind that longer videos usually make visitors lose interest.

7. Improve your videos’ performance.

   Be original and create interesting videos. Most people do not sit through boring videos. To increase your optimization, don’t forget to have fun while creating your videos because they will get more views and are remembered well.