Instagram videos will loop continuously now. According to Mashable, Instagram's most recent update to its iPhone app will let videos in users' feeds loop endlessly instead of displaying once and stopping.

This new feature will be particularly useful to advertisers because it means advertisers' videos will get more play.

Currently, Instagram’s video advertising feature is only available to global brands such as Michael Kors and Burberry but once it’s released to the general public (sometime in the near future), businessescan reach a larger audience and engage with potential customers cost-effectively and easily. This will be especially useful for small businesses that don’t have the budget for expensive TV ads.

The ad platform can also let companies connect with the mass number of mobile social users worldwide - 1.685 billion active mobile social accounts as of January 2015 - and improve their business performance quickly.