Procter & Gamble Co. was recently reported for spending 35% of its massive marketing budget on digital. The global packaged-goods company spent up to $1.7 billion last year on digital ads, with a majority of its digital expenses in search, social, online video, and mobile advertising.

 

The rapidly growing digital advertising market is expected to reach $185.4 billion by 2017, making it the second largest advertising medium worldwide. A key reason for this surge is the forecasted growth of digital usage. It’s expected that by 2017, almost one out of two people will have a smartphone, and nearly one-fourth of the world population will be Facebook users. These mind blowing figures have certainly influenced companies such as P&G to shift their budgets towards digital marketing.

 

To see how you can leverage digital marketing for your company, please contact us and we will show you how we use the P.A.C.E. Digital Marketing Roadmap to help clients strategize and implement their digital strategies.