Branding
Digital Marketing
IT Services
Web & App DevAvoid downtime, recover your data quickly, and protect yourself against business disruptions.
Situated on Boundary Road just one block away from Vancouver, Smartt's Burnaby Datacenter offers co-location space on top of our popular Virtual Private Servers and Virtual Private Cloud offerings. The facility is operated and managed by Smartt's team of technical experts and consultants, creating an optional seamless integration with our FlexHours offering, high-availability solutions, and secure access to our North American network. Smartt offers affordable and right-scaled solutions for your business continuity needs, starting at just 10% of your hosting costs. It's the perfect solution if you would like to:
- Avoid downtime as much as possible
- Have a managed Business Continuity Plan
- Meet compliance requirements for backup retention
- Avoid financial losses from high demand applications
Why the Smartt Brand Strategy Roadmap?
The Brand Strategy Roadmap delivers recommendations and guidelines that allow you to manage brand consistency across all customer touch points; this lowers rather than increases the cost of branding activities.
The Brand Strategy Roadmap works because it’s a business assessment that examines your:
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Vision Where is your brand going? What are your aspirations?
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Values What do you want your brand to stand for?
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Mission What do you need to do to fulfill your vision?
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Mission What do you need to do to fulfill your vision?
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Market What is your niche?
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Customers What are their hopes, needs, and pains?
Your brand communicates your vision and values to the market. We provide you with the recommendations, tools, and data to develop sustainable, consistent branding activities that grow your brand and make it more valuable.
What are the benefits?
The value of a good brand goes beyond customer recognition.
Make your customers want to do business with your brand.
Competitive
advantage
A strong brand can be your biggest marketing asset. The Brand Strategy Roadmap shows you how to manage brand consistency, lower branding activity costs, and make your brand a must-have for customers.
People
advantage
The best brands attract the best people. A good brand can reduce the cost of recruitment by 50% and reduce turnover by 28%. The Brand Strategy Roadmap delivers a strong sense of mission to improve organizational alignment and employee engagement.
Investor
advantage
Investors love premium brands that create barriers to entry for competitors. The Brand Strategy Roadmap gives you the data and tools to help investors understand your strategy, support your business, and increase your valuation.
What are the Activities and Deliverables
From a Brand Strategy Roadmap?
Over the course of this engagement, your team will participate to define customer personas,
positioning, the buyer experience, and other key information.
We bring data to each workshop, so we add value to what you already know.
Collaborative
activities
- Business Reviews
- Team Interviews
- Workshop #1: Who are You?
- Workshop #2: Who are Your
- Customers?
- Workshop #3: What is Your
- Positioning?
Smartt
activities
- Preliminary Industry Research
- Current Collateral Review
- Audience Definition and Research
- Competitive Research
- Brand Pyramid Creation
- Brand Development:
- Logo
- Identity Guidelines
- Brand Launch Plan
- Identity Guidelines
- test
People LOVE
Brand Strategy Roadmap
Smartt’s approach of using the Brand Strategy Roadmap facilitated open, productive discussions. It gave us the confidence to proceed to the next step of web development because we had consensus on branding and long-term goals.
- Yetla Hernandez, Columbia College -
How Does a Brand Strategy Roadmap Work?
A Brand Strategy Roadmap can take from one to two months. This is a highly-customized engagement; we don’t use ‘canned’ content. We develop workshop content and deliverables based on information specific to your situation. We make sure we cover issues relevant to your company, customers, positioning, and customer experience before we work on brand development. Outcomes from this engagement depend heavily on timely feedback from stakeholders.
Your Company
Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.
- Business Reviews
- Team Interviews
- Workshop #1: Who are You?
- Workshop #2: Who are Your
Your Customer Experience
A guided discussion that identifies customer touch points to understand when/where there are opportunities to reinforce your brand value, improve brand experience, and increase customer spend.
- Workshop #4: Customer Experience Map
Your Company
Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.
- Business Reviews
- Team Interviews
- Workshop #1: Who are You?
- Workshop #2: Who are Your
Your Company
Preliminary industry research, workshop, and interviews focus on your company’s brand vision, mission, and values. We audit existing marketing collaterals. The questions we bring to the table at this stage often lead to productive internal discussions.
- Business Reviews
- Team Interviews
- Workshop #1: Who are You?
- Workshop #2: Who are Your
Need Help?
If you’re wondering whether your brand needs refreshing, stop wondering and talk to us about the Smartt Brand Strategy Roadmap. We’re happy to give you a free consultation and show you examples.
