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Rachel Thexton is a Partner at Dunn PR, a Vancouver-based PR agency. Here are her experiences and thoughts on the PR industry:
Blog
29 Aug 2023
Other Services
Finding suitable digital marketing metrics that truly reflect your initiatives can be challenging for beginners. Here are 3 tips for narrowing down the metrics you really need to track for your marketing programs:
Byrayw
3 Mar 2014
Google announced on Tuesday on its Inside Adwords blog that the company is rolling out “flexible conversion counting”.
28 Feb 2014
When was the last time you used metrics to measure your marketing performance? Were you able to discover any insights? Here are 3 metrics that are killer when it comes to helping you evaluate marketing efforts:
Byrayw
27 Feb 2014
Are you looking for ways to create compelling content without exhausting yourself? Do you feel clueless on what you should write next? Here are 5 easy tips to create content when you don’t have the slightest clue:
Byrayw
27 Feb 2014
Duncan Stewart is the Director of Research at Deloitte Canada - here are his thoughts on digital marketing:
Byrayw
25 Feb 2014
Online marketing doesn’t work in silos – it needs to be integrated with traditional marketing to become impactful.
Byrayw
24 Feb 2014
Although running split-tests can help you increase your conversion rates, they can be time-consuming and difficult to perform frequently.
Byrayw
21 Feb 2014
When did you last analyze your Twitter account? How can you tell how well you are performing compared to your competition? Here are 3 metrics for measuring Twitter performance:
Byrayw
20 Feb 2014
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