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As experts in B2B Marketing, Smartt is often asked by leading B2B companies and business professionals how to simplify or refine the value proposition presented in their marketing collaterals.

The car dealership industry is highly competitive. Each segment of market is saturated with numerous reputable global brands. Car dealerships under the same brand also compete against each other, often in close proximity.

Facebook is opening up Instant Articles, the tool that lets news publishers create articles that load up to 10X faster than standard mobile web articles.

A successful B2B content marketing campaign requires more than just great content to attract buyers at every stage of the buying cycle. You also need to put that content in front of buyers. Here are ten channels to consider when planning B2B content marketing.

With more than 100 million hours of video being consumed each day on Facebook, it’s competitive out there. According to Facebook’s own research, most viewers don’t like it when video ads play automatically with sound. In fact, 80% of people react negatively.

Smartt has helped leading Canadian companies create effective B2B digital marketing plans, from product launches to lead generation campaigns. There are some obvious benefits to digital marketing, such as lower cost to reach larger audiences.

B2B companies know that even if their products or services deliver exception value, they will not get in the door with corporate buyers unless they can articulate value in language that appeals to decision-makers.

Smartt has helped leading Canadian B2B companies execute digital marketing roadmaps that led to measurable sales improvements. Here are our top 12 real-world tested strategies we believe every B2B marketer should be using:

A recent study on how consumers search for products and services shows that while Google is still the 800-pound gorilla of search, consumers are using more information sources these days to make buying decisions.