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Instagram is officially coming to Windows Phone.

Second Cup, Canada’s very own coffee shop, is now tapping into Middle East for growth.

Facebook ads on iOS are astronomically more profitable than on Android devices, accord to Nanigans’ research.

YouTube is the second largest search engine in the world. A well-organized YouTube channel can support your inbound traffic program and SEO activities. Many small businesses are creating video content but not optimizing them properly.

“A good advertisement is one which sells the product without drawing attention to itself” – David Ogilvy. Although advertisers understand the importance of adverts that seamlessly sell, many often face writer’s block when writing these ads.

Social media can wear many hats in a company. It can be used as a customer service tool, recruitment platform, or marketing channel. That said, who should be responsible for managing a company’s social media pages? Should it be the customer service representative or HR manager?

Digital marketers are not as proficient and confident as they seem. According to Adobe’s recent research, many digital marketers lack confidence in their own digital abilities as well as their company’s marketing programs.

Scott Harrison is the founder and CEO of charity:water, a nonprofit organization that provides financ

Facebook today modified its Custom Audiences feature to allow businesses to target consumers who have recently visited their websites or downloaded their mobile applications.

The holiday shopping season has always been the most profitable time of the year for online retailers. It’s when sales are at their peak.  Here are several easy SEM strategies you can implement right now during the holidays run-up to maximize your potential revenue.