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Big corporations are deploying systems that take advantage of Big Data and their goal is one-to-one marketing. Not only are they buying data to understand how to promote more effectively, they’re using the data they collect from customers to personalize marketing interactions.

Content marketing just keeps getting more important. In the beginning, it was because fresh content helped visitor engagement and increased SEO rankings. It was all about writing good content with lots of relevant keywords.

Image "Stand Out from the Crowd" courtesy of Stephen Kinsey (fauxhead)

You don’t need to read statistics to know that teenagers are welded to their smartphones. The latest statistics, however, show that adults are also tightly coupled to their cellphones.

Photo sharing service Instagram announced last Thursday that it has added video functionality to its popular service.

Facebook announced on June 12th that it has implemented hashtag functionality to enhance engagement in conversations as well as to facilitate information sharing.  Although Twitter, Instagram, and Google+ users may already be familiar with the concept of hashtags, Facebook’s iteration

20% of Canadian shoppers exhibit “showrooming” behaviour. These shoppers enter a store to try out a product, but when it comes time to buy — they purchase online. Showroomers sound like a retailer’s worst nightmare.

As the number of smartphone users continues to grow, Google plans to roll out new ranking changes targeting website not optimized for mobile devices

A style guide outlines the correct portrayal of your brand in written and visual communications including your website, printed documents, email, marketing materials, and more.

39% of CMOs say they are unprepared to meet their marketing objectives, according to a report from Accenture.