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SEO and PPC are the two effective digital marketing tactics used to increase traffic to your website (

Google Adwords announced in a blog post today that it is rolling out enhanced PPC campaigns

The goal of a landing page is to drive conversions. Whether that conversion is participation in a survey, registration for a mailing list, download of a whitepaper, or purchase of a product or service, every element on the page should push your visitor towards that goal.

Some companies were quick to capitalize on the social media buzz around the Super Bowl blackout yesterday. Mashable reports that Oreo's quick-thinking "No power?

It's FFWD Advertising and Marketing Week in Toronto, and presenter Chuck Porter of ad agency CP+B says "transparency is the new black."

Email marketing offers a higher ROI than any other marketing channel, but if you do it wrong your messages may be overlooked, deleted, or even blocked from ever reaching their intended inbox.

When your website was first developed it seemed shiny and new, but now you’re starting to wonder if it’s past its prime. Does it just need a little TLC, or does it need a full-on remodel? If any of the following is true of your website, it’s time to renovate.

Marketers have been warned to take social media more seriously and enforce higher standards of planning, strategy, and evaluation, according to a study reported by

The 2013 Edelman Trust Barometer was released this week.

Your website is the hub of your online marketing activity. It’s critical that you measure the performance of your site using web analytics to determine the success of your marketing campaigns and make timely adjustments as needed.