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in·flu·ence: noun \ˈin-ˌflü-ən(t)s,: the effect that a person or thing has on someone’s decisions, opinions, or behaviour or on the way something happens.

We can’t all be Number One on search engine results pages (SERPs). But sometimes just getting on the first page is good enough if your listing manages to stand out.

If you love Google Analytics as much as we do, your fondest wish is that you could have it track all your digital marketing activities such as content marketing

In Part 1 of this series on Mobile-Friendly Web Design, we discussed the different approaches available for making your website

Our previous blog post, Why Marketing to Mobile Users Matters, provided overwhelming evidence that mobile device users of Smartphones and tablets actively rely on those devices a

From the company that made web analytics free comes a novel service that combines consumer research with monetization of Internet content.

Today we  revisit remarketing.

There is no doubt that websites offer companies many opportunities to gather information about their visitors. When users ‘register’ they give away contact details to make a purchase, download a white paper, or watch a webinar.

If you need yet another reason to invest in social media, here’s one: search engines are evolving to favour social media.

Remember those guidelines for writing press releases? Start with the most essential information in the lead paragraph: the who, what, when, where and how of why this is a newsworthy announcement. Then move on to information that substantiates the lead paragraph.